Collective consciousness

Collective consciousness is like the internet. A shared pool of resources available to anyone with the right technology to access it. It’s a powerful way to unify the attitudes, beliefs and ideas of a society and culture.

It’s also an agreement and an opportunity. It says that we collectively agree to the social norms of our time. But because it’s fluid, open and shared, it’s also an opportunity to have a say, to steer the direction of travel.

And that means responsibility for what we contribute. Because how we behave in our daily lives, the things that we create and the ideas that we share make a difference.