Copy / Paste

Here in India it is possible to walk into a clothes factory wearing your favourite garment and inside of a couple of hours, have a perfect reproduction.

It’s a testament to the ingenuity and the creative flair of individual practitioners that this is a reliable way to produce clothes to order.

The challenge comes when there is scale required. Scale requires standards. Standards require spec sheets. And spec sheets take time to create.

When it’s time to level up, copy paste will no longer cut it.