Fractional CMO: Freelance Marketer For Hire

Freelance Digital Marketer For Startups, Brands and Online Businesses

Hire me as a Fractional CMO for outsourced marketing solutions that deliver tangible results with scalable ROI.

I’ve led  Sales and Marketing teams in highly successful startups.

As an experienced digital entrepreneur, I can offer guidance and support on launching, scaling and exiting online businesses.

In particular, I specialise in the creation of websites as digital assets, SaaS MarTech and blogging in travel, leisure and hospitality.

If you have a project that you’d like to get started, I’d love to chat.

I can help you to take the next steps with a clear, well-defined sales and marketing strategy that supercharges your ROI.

Fractional CMO, James Thomas
Hire me as your Fractional CMO

Why choose a Fractional CMO

A fractional CMO is a cost-effective way to build a strategic marketing plan and scale marketing activity.

Temporary contracts allow businesses to access the expertise of an experienced marketing executive without the need for a full-time commitment.

This mitigates the high resource cost associated with hiring a full-time CMO.

Key points about a fractional CMO:


Fractional CMOs typically have extensive experience in marketing and often come from diverse industry backgrounds.

They bring strategic insights, market knowledge, and proven marketing techniques to the organization.

Contracted Hours:

Fractional CMOs work on a part-time basis or for a specific project duration.

This flexibility is valuable for companies that don’t require a full-time CMO or need specialized help for a particular period.


Hiring a full-time CMO can be expensive, especially for small or mid-sized companies.

Fractional CMOs provide cost savings since they work on a more flexible arrangement and are usually more affordable than a full-time executive.

Strategic Planning:

A fractional CMO helps the company develop and implement marketing strategies aligned with the overall business goals.

They may create marketing plans, lead marketing teams, and oversee marketing initiatives.

Improving Marketing Efforts:

The fractional CMO evaluates the company’s existing marketing efforts and identifies areas for improvement.

The team then implements these strategies to enhance brand visibility, customer engagement, and revenue generation.

Interim Leadership:

In some cases, a fractional CMO may serve as interim leadership during transitional periods.

Such as when a company is searching for a permanent CMO or when the current CMO is temporarily absent.

Customized Solutions:

Fractional CMOs tailor their services to the specific needs of the company.

They may focus on specific marketing challenges, launch new products, revamp branding, or optimize marketing operations.

Flexible, High-level Expertise

Overall, a fractional CMO provides businesses with access to high-level marketing expertise on a flexible basis.

This allows companies to benefit from strategic marketing leadership without committing to a full-time executive role.

A Fractional CMO makes strategic sales and marketing planning scalable and effective without the associated costs.

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