What Makes a Good Creativity Coach?

A creativity coach can help nurture artistic talent and expression

As a creativity coach, I’ve been experimenting with creativity for years.

Since high school, I’ve studied art & design and been fascinated with how things come to be as they are.

We were born to create. It’s an innate calling that we all feel throughout our lives.

Every action we take is imbued with the magic of creativity. We’re creating things from the day we’re born.

creativity tools for coaching

Tools of a Creativity Coach

I was once recommended The Artists Way by Julia Cameron.

Many years later, I took up the gauntlet to write my own morning pages.

It was both creative catharsis and psychic liberation. I found flow in the days when I committed my mental ramblings to the page.

Later, I discovered Seth’s Blog and the magic of The Purple Cow.

365 Daily Challenge 

More recently, I’ve been working with the written word and blogging.

Regular readers will know that in 2020 I undertook a 365 daily challenge.

It was a deep dive into what it is to commit to shipping creative work on a daily basis.

I learned a lot about my habits, patterns and work-flows. It’s a useful exercise for anyone aspiring to explore their craft.

Resources For Creativity

There is resource and support for creatives of all kinds and I would encourage you to explore your strengths, gifts and talents in the creative space – whatever your milieu.

The act of drawing, making, writing – creating – is something that can unlock a part of ourselves that seeks to connect us with others.

There is a hidden generosity in artistic expression. To create is to dance with the divine.

mixed media creative coaching

What are Five Types of Creative Thinking?

Creative thinking involves various approaches and techniques that help generate innovative ideas and solutions.

Here are five types of creative thinking:

Divergent Thinking:

This type of thinking involves generating a wide range of ideas, possibilities, and solutions.

Instead of focusing on one “right” answer, divergent thinking encourages exploring different perspectives and creative avenues.

Lateral Thinking:

Lateral thinking involves looking at a problem or situation from different angles and making uncommon connections between seemingly unrelated ideas.

It encourages breaking free from traditional patterns of thinking to arrive at unique solutions.

Convergent Thinking:

Convergent thinking is about bringing together various ideas and options to find the best possible solution.

It involves analyzing and evaluating different alternatives to reach a single outcome.

Critical Thinking:

While critical thinking is often associated with logical analysis, it can also be a form of creative thinking.

It involves evaluating information in a systematic manner leading to informed opinions and decisions.

Visual Thinking:

Visual thinking utilizes images, diagrams, and sketches to represent and explore ideas.

It taps into the brain’s visual processing power to support problem-solving and communication.

is this a creativity coach

Can Creativity be Taught?

Creativity can be nurtured and developed through various methods and practices.

Some individuals might naturally lean towards creative thinking.

Everyone has the potential to enhance their creative skills over time.

Here are a few ways in which creativity can be taught and cultivated:

Encouraging Exploration:

Encourage curiosity and open-mindedness.

Provide opportunities for trying new activities, exploring different interests, and stepping out of comfort zones.

Exposure to diverse experiences can spark creative thinking.

Developing Skills:

Creativity often involves certain skills, such as brainstorming, problem-solving, and lateral thinking.

These skills can be taught and practiced through workshops, exercises, and interactive activities.

Fostering a Supportive Environment:

Create an environment where ideas are welcomed and experimentation is encouraged.

When individuals feel safe to express their thoughts without fear of criticism, it promotes the free flow of creative ideas.

Exposing to Inspirations:

Introduce individuals to various sources of inspiration, including art, literature, music, nature, and different cultures.

Exposure to a wide range of stimuli can fuel creative thinking by offering new perspectives.

Teaching Creative Techniques:

Teach specific techniques that aid in generating ideas, such as mind mapping, analogies, and role-playing.

These techniques can help individuals break out of traditional thought patterns.

Emphasizing Process Over Outcome:

Encourage a focus on the process of creating rather than solely on the final product.

This shift in emphasis can reduce performance anxiety and allow for more experimentation.

Promoting Collaboration:

Collaborative environments provide opportunities for bouncing ideas off others, receiving feedback, and benefiting from diverse viewpoints.

Collaborative efforts often lead to innovative solutions.

Cultivating Mindfulness:

Mindfulness practices can enhance awareness, observation, and engagement with the present moment.

This heightened awareness can lead to more imaginative thinking.

Embracing Failure:

Teach that failure is a natural part of the creative process.

Learning from mistakes and setbacks can lead to innovative breakthroughs.

Continuous Learning:

Encourage a mindset of lifelong learning.

Exposure to new knowledge and experiences can stimulate creative thinking by connecting seemingly unrelated concepts.

Remember that creativity is not a fixed trait but a skill that can be developed with time, effort, and practice.

Providing the right environment and tools can empower individuals to tap into their creative potential.

journaling for creativity like morning pages is a powerful practice

Why Creative Thinking is Important

Creative thinking is incredibly important for a variety of reasons, as it brings numerous benefits to both personal and professional aspects of life.

Here are some key reasons why creative thinking is crucial:

Problem Solving:

Creative thinking enables us to approach problems and challenges from unique angles.

It helps us generate innovative solutions and overcome obstacles that might have seemed insurmountable through traditional thinking.


Creativity is the driving force behind innovation.

It leads to the development of new products, services, and ideas that can transform industries and improve lives.


In a rapidly changing world, creative thinkers are better equipped to adapt to new situations and environments.

They can think outside the box to find solutions when faced with uncertainty.

Effective Communication:

Creative thinkers can present ideas in engaging and memorable ways.

They use imagery, metaphors, and storytelling to communicate complex concepts effectively.

Enhanced Learning:

Creative thinking encourages exploration and curiosity, which leads to a deeper understanding of subjects.

It allows individuals to connect seemingly unrelated ideas, promoting holistic learning.

Critical Thinking:

Creative thinking goes hand in hand with critical thinking.

It encourages questioning assumptions, evaluating information, and making well-rounded decisions.

Increased Confidence:

Successfully using creative thinking to solve problems and create something new boosts self-confidence.

This confidence extends beyond creativity and positively impacts overall self-esteem.


Creative thinkers often approach collaboration with an open mind, valuing input from various sources.

This fosters teamwork and the generation of diverse perspectives.

Personal Fulfillment:

Engaging in creative pursuits brings joy and a sense of accomplishment.

Expressing oneself creatively can lead to personal growth and self-discovery.


Entrepreneurial success often hinges on the ability to innovate and create unique products or services.

Creative thinking is essential for identifying market gaps and finding novel solutions.

Cultural Contribution:

Creativity enriches culture through art, literature, music, and more.

Creative works can inspire, challenge, and provoke thought, shaping society’s values and beliefs.

Future-Proofing Skills:

As automation takes over routine tasks, creative thinking remains a uniquely human skill that cannot be easily replicated by machines.

It ensures our continued relevance in the workforce.

Everyday Creative Thinking

In essence, creative thinking empowers individuals to approach life with imagination, resilience, and a sense of possibility.

It plays a pivotal role in shaping our personal growth and societal progress.

Ultimately, our creativity supports how we navigate the challenges and opportunities of an ever-evolving world.

creativity mind map

How Creative Thinking Works

Creative thinking is a process that involves exploring new ideas, making connections between different concepts, and finding unique solutions to problems.

It’s like taking a journey into the world of imagination and innovation.

Here’s how creative thinking works:

Curiosity and Exploration:

It starts with being curious and open to new ideas.

Creative thinkers ask questions and explore various angles of a topic. They don’t limit themselves to the obvious answers.

Breaking Patterns:

Creative thinking involves breaking away from routine or traditional ways of thinking.

Instead of following the same old paths, creative thinkers venture into uncharted territory.

Making Connections:

Creative thinkers connect seemingly unrelated things.

They might see similarities between two things that others haven’t noticed, leading to fresh ideas.

Divergent and Convergent Thinking:

Creative thinking includes two phases: divergent and convergent.

In the divergent phase, you generate many ideas, even wild ones.

In the convergent phase, you narrow down those ideas to find the best solutions.


This is a common creative thinking technique. It involves letting your ideas flow freely without judgment.

The goal is to come up with as many ideas as possible, even if they seem crazy at first.

Mind Mapping:

Creative thinkers often use mind maps. These are like visual diagrams that show connections between ideas.

Mind maps help organize thoughts and reveal new perspectives.

Challenging Assumptions:

Creative thinking challenges assumptions and questions “the way things have always been done.”

It encourages thinking about different possibilities and outcomes.

Positive Embrace of Failure:

Creative thinking welcomes failure as part of the process.

It’s seen as a way to learn and improve, rather than a setback.

Taking Risks:

Creative thinkers are willing to take risks and step out of their comfort zones.

They’re not afraid to explore unconventional ideas.

Daydreaming and Reflection:

Creative thinking often happens during quiet moments of reflection or daydreaming.

Allowing your mind to wander can lead to unexpected insights.

Combining Ideas:

Sometimes, the most innovative ideas come from combining different concepts.

Creative thinkers take ideas from one area and apply them to another, leading to new inventions.


Creativity often thrives in a playful environment. Trying things just for fun can lead to unexpected discoveries.

The Essence of Coaching For Creativity

In essence, creative thinking is about embracing the unknown, making connections, and allowing your imagination to take you on exciting journeys.

It’s a bit like being an explorer of ideas, discovering new territories and shaping the world with your innovative thoughts.

creativity coach spaffage

What Makes a Good Creativity Coach?

A good creativity coach possesses a unique blend of qualities, skills, and approaches that empower individuals to unlock their creative potential and thrive.

Here are some key attributes that make a good creativity coach:

Passion for Creativity:

A genuine passion for creativity is at the core of an effective creativity coach.

Their enthusiasm and love for creative expression inspire and motivate their clients.

Active Listening:

A good coach listens attentively to their clients, understanding their goals, challenges, and aspirations.

Active listening helps tailor coaching sessions to individual needs.


Being empathetic allows a coach to connect with clients on a deeper level, understanding their emotions, struggles, and triumphs.

This fosters a safe and supportive coaching environment.


A creativity coach embraces diverse perspectives and encourages clients to explore unconventional ideas.

They help clients challenge limiting beliefs and think outside the box.

Effective Communication:

Clear and concise communication is vital for conveying ideas, techniques, and strategies.

A coach should be able to explain concepts in ways that resonate with clients.

Creative Expertise:

A strong foundation in creative fields like art, writing, music, or design lends credibility and practical insights to a coach’s guidance.


Each client is unique, so a good coach tailors their approach to match individual needs, learning styles, and goals.

Problem-Solving Skills:

Creative challenges often require innovative solutions.

A coach should be skilled at helping clients navigate roadblocks and find ways around obstacles.

Knowledge of Techniques:

Familiarity with various creative techniques—such as brainstorming, mind mapping, and ideation—enables a coach to provide actionable tools for clients.

Positive Reinforcement:

Encouragement and positive reinforcement play a crucial role in boosting a client’s confidence and motivating them to keep pushing their creative boundaries.


A good coach adapts their coaching methods as clients progress.

They recognize when to introduce new challenges and when to revisit foundational concepts.

Lifelong Learner:

Creativity is a dynamic field, and a good coach continues to learn and grow to stay updated with the latest trends, techniques, and research.

Respect for Client Autonomy:

A great coach respects the autonomy of their clients, allowing them to lead their creative journey while offering guidance and support.

Goal-Oriented Approach:

A creativity coach helps clients set clear and achievable goals, guiding them toward tangible results and breakthroughs.

Ethical Practice:

Operating with integrity, professionalism, and confidentiality ensures a coach maintains trust and fosters a positive coaching relationship.

blogging is one of my creative outputs

A Creativity Coach Should Be… 

Ultimately, a good creativity coach is a catalyst for personal and artistic growth.

Offering a nurturing and empowering environment that enables clients to explore, experiment, and embrace their creative potential.